Arvinder Kaur is the owner of brand Bags N More. She deals in high end ranges with affordability and service as the main focus. In a candid conversation with Arvinder we discovered some interesting concepts which she adopts and attributes her success to.
Q Direct marketing requires making a connection with people. How do you describe yourself as a child?
A I was a confident student in school. That is what my teachers used to say about me.
At least I had a way out of all situations. As a student I always wanted to be a teacher. After college I completed my MA as well as B.Ed too. That was my precondition for marriage too. I should be allowed to study. So the initial base for me was ready. It is due to my outgoing nature that it was easy for me to get into network marketing.
Q How do you describe your specialisation?
A I am a direct marketer and Oriflamer. I began with building my own network first with friends and then more and more people joined. There is a good margin for reselling which is the main motive for direct marketing professionals.
I had no idea what problems I might encounter. What happened to me happens to every direct marketeer. All of a sudden my network collapsed and sales dropped to zero.
Q How did you rebuild?
Like all beginners I just made a group and started sharing product pics with price. After attending the training sessions of Oriflame these are the changes I made.
Your behaviour matters – How do you approach customers? Do you reply to their messages in time? Do you speak to them patiently answering queries? Women keep telling everyone they are busy. No one is more busy than every other person. Each person gets exactly 24 hours in the day. It is what you do in that time defines who you are. If you are an entrepreneur, stop telling people you are busy. Dress up well, look after your appearance, improve your communication skills and go out there.
Knowledge of product – If you are selling, you should know your product intimately to be able to answer any query by customers. It takes time and effort to understand a product and how it will suit your skin and hair. This is the second mistake of entrepreneurs, they sell without study and research. Then they find excuses to avoid customers, like I am busy and so on.
Do you use it – The most common question posed by customers. Self experience is important for oriflamers and direct marketing people. Same is emphasised in their training programs.
Business Mates members helped me during my down period. I want to specially mention Reena Dhall who is an English teacher. She helped my child with counselling and she counselled me too. She gave me a lot of support and encouragement.
Understanding people became an important part of my strategy. I even learnt Handwriting analysis from Nidhi ma’am to improve my skills set.
Q What is your main driving force? Is money the main motivator?
A Money is not the main motivator for me. I belong to a rich and well to do family. But it is good to be busy and useful. I could not pursue my dream of being a teacher. But here I am, training others in direct marketing too. Building trust with people takes time. But once the connection is made, it is for life.
Another important life lesson is never to give up. Selling like any other profession is a test of the staying power of a person.
https://www.facebook.com/arvinderkaur15
https://www.instagram.com/bagsndmorebyarvinder/
A mother of two, Preeti Bhandari is a colloquial writer. She believes in simple living which reflects in her writings. As the Editor of Narisakti, she intends to use her vast experience to propel this platform to a cult status among entrepreneurial networks.
When not writing she is quilling, both with paper and thoughts.
nice inspiring interview