We chanced upon an Instagram account run by Raksha Laddha under the title Ehsaas. Beautifully crafted verses with a templated background. Intrigued enough to try and understand her social media strategy.
Tell us more about your plans for social media. We seen that you have similar design approach.
Every post on Ehsaas is carefully planned by me. Instagram provides us with a square space for posting. Then there are only certain font sizes which are most appropriate for mobile screen reading. So you see there is a limit of number of words in each poster which I make. It is both a challenge and excitement for me.
While forming a quote, I spend lots of time playing around and rearranging the words as per the idea in my mind. I have a sharp eye and love to observe people. So my quotes are everyday stories of ordinary people that I come across. Which is why they are relatable. My Instagram account is a way to inspire people.
With the maximum number of words fixed, each post of mine has to convey the exact meaning as well as it has to be within the word limit.
So you reached a point where you realise that writing is a passion
Writing is therapeutic. It is an experience and motivation in itself for me. At the end of a long hard corporate day, writing gives me an outlet to express & assert. Since early days I aspired to work in a corporate environment. Working in that direction, I started training for company secretary during the pandemic period. At that time I made forays into writing too.
Explain the importance of corporate career for you
Not just for me but I believe that career is a must for every woman. There was an era when a woman was wither tied to her husband or caged with her family. Women today are breaking stereotypes. Education has helped a long way to change this. But the greatest contribution to this change is earning. Working in corporate make me feel strong and confident. It gives me strength to endure. My skills and capabilities make me independent.
So while the corporate career is always going to be my calling, writing is a part of me. Many people have suggested to me to take up writing as a full time job, but I know I am still in a learner mode. It will take years and years of working to reach some level which I aspire. Till then word play and inspiration is what I seek to give.
Follow Social Media accounts of Raksha Laddha
https://www.instagram.com/_e_h_s_a_a_s/
https://www.instagram.com/raks_241/
I am Manisha Yadav, Founder and Ideologue of Narisakti. MBA Student and Digital Marketing expert, I take your brand online and help you reach more customers.
