Entrepreneurs need to have a certain kind of mindset for them to succeed. Women entrepreneurs are no exception. But society conditions women to have a certain mindset. Here we have a clash because a societal mindset is never going to get you too far in your entrepreneurial journey. Society has defined women to stay in homes and attend to family. A solid fixed mindset is what women entrepreneurs begin with but success with come only with a growth oriented one.
Confidence
If you believe in yourself, it is called self confidence. Just self confidence will not get you though. Confidence is also defined as the ability to believe in something. So here we are talking about believing in what you plan with yourself and your brand. There is a long list of definitions of confidence. But in case of brand owners, it comes down to one crucial thing, the right state of mind.
Resilience
Like confidence, resilience has many definitions. But the one that caught our attention is where resilience is compared with stress management. Entrepreneurship is all about daily challenges and opportunities. But it is not your everyday cup of tea. Scores of youngsters take on regular 9 to 5 job because they want financial security at the end of the day.
Building up resilience helps you to overcome all challenges and convert them into opportunity.
Adaptability
Entrepreneurs are on the lookout for opportunity. It comes and goes by. The ability to see an opportunity and take advantage of it comes with adaptability.
Adaptability is a soft skill and the most important part is creative thinking. This is the best way to solve problems and look for opportunities.
Risk taking
We all are familiar about people taking risks. But here we are talking about going for a desired result.
After sensing an opportunity, you need to come out of comfort zone and take a risk. Many brand owners fail at this part.
Passion
Key to understand passion is something which we cannot control. While passion is important for success, we need to basically understand do we have the right kind of passion or is our passion focused on the right goal.
Responsible decision making
A decision taken with careful planning and calculations can be defined as responsible. Gut feelings usually end up with disaster. You might get lucky a few times, but thats all. A considerate decision is what balances your risks and gives you maximum dividends.
Innovation
Entrepreneurship and innovation go hand in hand. While anyone might call themselves entrepreneurs, but if you are not innovating, you do not fit the description.
Opportunity in the market needs to be exploited. For that you come up with a new idea. That is your innovation. If it works, you are rewarded. If you are taking risks, then innovation is all the more crucial for rewards.
Networking
As women entrepreneurs, we just cannot naturally make a network. So this is one mindset change that will be required for your entrepreneurship journey.
Social networks, WhatsApp groups, chat apps, professional networks, there is everything for the taking. But smart networking will make things work.
Problem Solving
Innovation and opportunity might never comes smooth and easy. To take care of that you need problem solving skills. This is most rewarding due to the risks involved.
Innovation, risk taking and problem solving is the triad of successful women entrepreneurship.
Leadership skills
A woman is naturally born leader in the home front but these skills are put to test in the real world. It is a mistake to say that leaders are born. Instead leaders come out of innovation and ability to take risks. Even though leadership is a vast topic, it is better that as entrepreneurs we focus on something new to do and show the world something that makes them smile.
I am Manisha Yadav, Founder and Ideologue of Narisakti. MBA Student and Digital Marketing expert, I take your brand online and help you reach more customers.
