We got to meet Anjum Sharda through my Business Mates co member, Rashmi Goel. Anjum is an executive distributor of Tupperware, the highest position anyone can reach after joining as a consultant. When we were informed that Anjum had joined the Tupperware direct selling team way back in 1996 as one of the first batches, not only we were super-thrilled, but we somehow wanted to hear her story.
Tell us about your story with Tupperware? How did you resonate with each other?
All the money you have, cannot buy confidence, but confidence can get you money. I had a burning desire in me to do something. But with my education and knowledge, I did not want to enter into just anything only to leave it later. I waited for five years till I came across Tupperware. The power of Tupperware lies in its undisputed status as a top brand of the world. A powerful brand with its massive portfolio of products instills confidence. I believe confidence is THE key to success.
Tupperware is the world’s leading manufacturer of high quality, plastic food storage, preparation & serving containers. It is a solution provider. What appealed to me most is that we have a unique selling process, the one which empowers.
Can you tell me something about the USP of direct selling by Tupperware?
Training is a key to success. But so is knowing the product. We at Tupperware take product understanding to an extreme level. Our direct sales members are encouraged and persuaded to try out each product by themselves. Not stopping at that, we make kitchen experts. Our experts strive to enter the kitchen and suggest a complete revamp. So it is not just the sale of a product or two, but how Tupperware will shape the future of your kitchen. (Experiment)Charity begins at home, so all our sales executives right up to distributors use the entire range of Tupperware at our home. You can’t sell a product unless you have tried and tested it.
So when our sales team heads out, they look for opportunities. Rest is the magic of our products, each of which is carefully curated for optimal quality and usability. Tupperware uses high quality non toxic food grade BPA free plastic and provides lifetime warranty for our products. Another specialty about our products is that most of them are air tight & liquid tight.
To reach such a high position in sales in 24 years. How does it feel to look back?
Trained as a fashion designer, I did my B Ed and MA from Jalandhar. After marriage in 1991 I moved from Himachal to Delhi. New life in a big city, but if you have desire, there is no limit. When I heard about Tupperware in 1996 I was fascinated with the concept of direct sales. Here time was the only investment and the idea of starting as an entrepreneur without money appealed to me. I am the daughter in law of a renowned scientist and plastic was not used in our house. However after a lot of research and study, my father in law approved the use of Tupperware products in our house. This gave me the confidence that now I can sell this product to others too.
I came to know that in the USA Tupperware business leaders have their own office and drive around in Mercedes. This idea stuck to me and gave me the strength to pursue my dreams. So despite having a 4 year old daughter and 18 month old son, I took the plunge.
Being in the sales line, we have ups and downs. For four consecutive years, I have achieved top distributorship in India with my name etched in the Tupperware Hall of Fame. But it is not always sunny. It is my determination that pushes me to achieve my targets, the support of my family and hard work put in by my team. Tupperware gave me power to empower others, by sharing this opportunity to others. It gives me immense pleasure when I see my team achieving their personal & Tupperware goals. Thanks to my family & Tupperware for their support.
I am Manisha Yadav, Founder and Ideologue of Narisakti. MBA Student and Digital Marketing expert, I take your brand online and help you reach more customers.
