When mothers come together-be assured that they will not only create something worthwhile for their kids but they would enjoy it too.
Where did the idea of Kidz Coasters come from?
The idea generated being a needy Mother- seeking for activity centres for her 2 year old. No one could help as per my specifications and there were no cohesive place where I could find listed activities for kids. Creating a Facebook group- a social media platform where every mother is there and can connect easily relating to any kids issue was the prime intention.
What is your business model and do you have any future plans?
Right now we have a Facebook group of over 29k members in Delhi NCR region. We have teachers, bloggers, professionals, sellers and service providers dealing in kid’s products or services or both. We are planning to make this platform easily accessible to parents soon with an app and a website. The process will be far more easy and viable. All vendors will need registration/listing and they will be able to reach all our members. For members we will especially keep a query section where they can put their enquiry and they will be guided in a personalized manner.
Can you list out popular products and services which are trending?
Yes. Most of the queries we receive are regarding evening/weekend activities and workshops for kids, or personalized return favors. Fashion shows curated for kids and even regular workshops are a hit with mothers.
What you feel about future of KidzCoaster?
We think it has a bright future especially with the tie-ups we are coming with. Mommies get to shop accessories and apparels everywhere but when it comes to tailor made stuff, they run to specialized places called boutiques. Similarly, for kids solutions one will need KidzCoaster. We are under process of tie ups with different product supplier like sports classes for toddlers (new concept), immunity booster products, educational toy kits, etc which are not commonly available in market. We are not only working as aggregators but also are under process of making moms smarter and more knowledgeable.
Can you tell us a bit about yourself and your inspiration?
Well, we are two people who started this. It is two mothers who wanted to have an identity for themselves but engrossing motherhood, we realized it is more of you being aware than just being a mother.
Nidhi Bansal Goel and Bhawna Chowdhary Goyal are two minds behind this whole concept and are still trying to execute it.
Facebook- page – Facebook.com/kidzcoaster
Group- Facebook.com/groups/kidzcoaster
Instagram: Instagram/kidzcoaster
I am Manisha Yadav, Founder and Ideologue of Narisakti. MBA Student and Digital Marketing expert, I take your brand online and help you reach more customers.
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