Shrutika is the founder and owner of brand SV Artistry. She is also a member of Business Mates Delhi. We all believe the life of MUA is simple and full of glamour. But with Shrutika we had an interesting conversation.
You switched profession to become a makeup artist.
Yes, I did it so that I can pursue my passion. It is my passion for art and creativity that brought me to the world of MUA. Our body is a medium of expression. Whatever we feel inside shows up, especially on our face. So now a makeup becomes a method of transformation. If we are feeling sad and low, it shows on our face as an expression. After we put on makeup and see ourselves in the mirror, we like what we see and that lifts up our spirit and makes us happy. You do not need to put on complete makeup. Just a bright red lipstick is enough to cheer you up.
It is through my makeup artistry that I want to unveil a cover of happiness.
What is your mantra for entrepreneurs?
The most important thing I can tell all entrepreneurs is that you need to build up a trust factor with customers. That is the only reason why they will come back to you or refer you to anyone else. Every makeup artist has a unique style. All these top makeup artists in the market today, why are they famous. It is because they have a unique style and customers prefer those specific styles. My personal favourites are Parul Garg and Guneet Virdhi. I also follow Meenakshi Dutt and Leena Bhushan. All successful people have bonded a trust factor with their followers or customers.
Future plans?
I want to remain a freelance makeup artist forever. That keeps me approachable by all. A saloon is definitely comfortable but all the extra expenses like electricity, rent, salaries would be charged from my customers. That will no longer make me affordable. I know my clients and I make it a point to understand what makeup I am planning. So I carry limited items in my vanity case and drive around in my own car. This also ensures that I remain connected.
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A mother of two, Preeti Bhandari is a colloquial writer. She believes in simple living which reflects in her writings. As the Editor of Narisakti, she intends to use her vast experience to propel this platform to a cult status among entrepreneurial networks.
When not writing she is quilling, both with paper and thoughts.
