About a quarter of century of the new millennium has passed by and most of the bloggers have moved to vlogging. It was in this century only, 2003 to be precise, that Google acquired Blogger and the first version of WordPress was released. Today however it is the short video in portrait mode which has captivated audience worldwide. Does that mean the written word has been relegated to the background. This time we caught up with Suruchi Jain and asked her a few questions. This is the insight we got from her.
Q 1 In this age of reels and shorts, do you think the written word is relevant any more?
Ans Written word seems to be slowly dying for sure. In the world of reels and shorts, everybody’s attention span is dead. People can’t focus on anything for longer than even 10 secs it seems.
I know people who love to read but still can’t focus because the mind has gotten addicted to scrolling and wanting new stimuli every few seconds.
Having said that, I think there is a simplicity to the written word that is absent when it comes to reels. There is a certain sense of calm as well as curiosity to reading. People read the same thing and imagine different things, take out different meanings, have different epiphanies.
Written word is not screaming for your attention, just silently lying there for you to pick if you want to experience calm yet depth.
In short, it does seem to be dying as a mainstream category, but I feel in future it will become a part of another niche – something to do with relaxing, calming down, even meditative for that matter.
Q 2 Do you believe that writing is a way to connect with the world? If yes, how do you go about deciding the topic and content?
I think writing is a way to connect to yourself. I often write about this in my blogs as well – if you’re feeling lost, unclear, overwhelmed – just write. Write down your thoughts, feelings, in as detail as possible and I guarantee you will learn something about yourself from that, or find that little clue for the next step you should be taking to move forward.
Currently, writing these blogs for me is still a way to connect to my inner self. I love sharing it with the world though. I’m not sure if anybody finds value in it – we’ll find out at some point I guess?
About deciding the topic & content – I usually write about something that I have experienced first hand. I think I have the ability to break down human mind complexities into bite-sized emotions and figure out what influences what and how. Typically I just pick up one of these micro internal happenings and write about them. Something that is so small that it may seem insignificant, but might actually bring a deeper change if you understand it.
Q 3 You are maintaining a blog with a custom domain. How much of a technical challenge is it?
Maintaining a blog with a custom domain does not really have any technical challenges as such. I use wix and it is pretty user friendly and a great tool. The bigger challenge with a custom domain is building traffic and readership – getting people to the website.
To know more about Suruchi Jain and her blog articles use the link below.
https://www.suruchijain.com/about
I am Manisha Yadav, Founder and Ideologue of Narisakti. MBA Student and Digital Marketing expert, I take your brand online and help you reach more customers.
