After successfully running six groups in the last three years, it is time to launch a mega Business Mates Seven which will be bigger than anything attempted before. On the eve of this epic event launch in July 2022 we got a chance to understand their concept in a chat with Nidhi Gupta who is the founder of Business Mates Delhi.
What is the concept of Business Mates Delhi?
The idea of a women only networking group came up during a causal conversation with Aastha Kalra. So we first launched an experimental group with a few members. That time our activity was just limited to one meet in a month. In this meet we used to share business ideas and invite an expert to give us motivational talk. Most of the members of the experimental group were Aastha’s friends and acquittances whom she could convince to join Business Mates. Those are our founding members and they are still with us.
But very soon we decided to wind up that group and relaunch Business Mates with a complete professional setup with a strong social media and online presence. That point onwards there was no looking back. We grew from strength to strength beyond our expectations.
Concept of Business Mates is simple, to help each other grow and expand our network. the secondary aim of Business Mates is to increase our business and reach of each of our members.
How does joining Business Mates help the member?
We derive our strength from numbers. A single person has a limited reach and connections. But as a group our business prospectus increase multi fold. Let me explain with a simple example. In one of our activity, a member shares a poster in our WhatsApp group. Other members who are willing now share that poster as their WhatsApp status. Even if ten members agree to share it, imagine all the people who follow that members, how many will see the poster now. We work on the strength and advantage of referrals and enquiries.
Many times as founders we get offers for sponsorship and giveaways. Sometimes we get queries for some task. Then we assign the task to any of our member. Or we offer the task to anyone outside Business Mates also. A strong social media presence means we get regular enquiries for membership. Quite a few times we had to turn down membership because the categories were full or the member was not eligible.
What is the criteria for joining as member?
You have to be a women entrepreneur. Plus we have a limit of members per category. The whole group is divided into categories. So we have categories like yoga teacher or home baker, we only take limited members per category. That way we have enough competition between members of the same category and at the same time there isn’t a cut throat competition.
We interview each and every applicant in detail so that we understand better how can you fit in Business Mates Delhi.
What are the plans for BM 7?
Business Mates 7 is the biggest group we are ever launching. The most important asset we have is the experience we have of running such a group. Two years of COVID induced lockdown also disrupted our plans. It has setback each and every one of us as women entrepreneurs. So now is the time to rebuilt. We are poised for bigger and better things.
Do read the interview of our co-founder Aastha Kalra who talks about the basic rules and of course the Do’s and Dont’s.
Follow Nidhi Gupta
https://www.instagram.com/nidhigupta1777/
I am Manisha Yadav, Founder and Ideologue of Narisakti. MBA Student and Digital Marketing expert, I take your brand online and help you reach more customers.
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